What we did
East London Community Foundation is an independent registered charity covering London boroughs across East and North East London.
Their aim is to improve the quality of life of local people and of people living in London as a whole. With no branding, we were given a clean slate to develop this across online and print material.
A clean, graphical approach was created focusing on “openness” of their approach and give “positivity” to the building of better and stronger communities for future generations. A sense of well-being was achieved through the symbolism used (NB the tree in case you didn’t see it).
Stationery, pocket folders, flyers and website were all designed to give a harmonious and consistent brand image.