What we did
Brand Licensing is Europe’s leading event dedicated to licensing and brand extension. Frontmedia won a three-way pitch to win the contract to design and brand the event in 2006. We subsequently did the 2007, 2008 and 2009 events too.
Frontmedia created a new theme every year and produced a range of materials for the event from printed brochures, invites and tickets to branded USB sticks preloaded with an introductory flash presentation.
The conference was an outstanding success every year we were involved with our initial design delivering a 62% increase in attendance compared to the previous year! Suffice to say we are still designing material both online and offline for the event today.
I have been working with Frontmedia since October 2005 when they won a three-way pitch for Advanstar’s largest event, Brand Licensing Europe.
I was immediately impressed by their interpretation of the design brief and their initial concepts. It is a breath of fresh air to work with an agency who consistently produce work of a very high quality.
Helen Woodbridge, Group Marketing Manager, Advanstar