What we did
The Royal Mail kindly asked us to design four new Hello Smilers® sheets.
As a result of customer feedback, the current landscape format of the Royal Mail Smiler® stamp sheets did not accommodate portrait images particularly well. To remedy this problem a unique circular format was needed. The new sheets were designed around the popular themes of ‘Britain’, ‘Hello’ and ‘Love’ as well as a generic sheet incorporating all three.
The new designs had to compliment yet broaden the existing range. An abstract, textural background was chosen so as not to distract from the existing stamp designs. Actual handwritten text was used to give a natural, informal ‘postcard’ feel.