What we did
A boy goes into the kitchen and asks his mum, “How long’s dinner?”, His mum replies, “About 10 to 12 centimetres, it’s a sausage”. Hilarious we know, but when we were asked by Wicks Manor, a local farm, to rebrand their award winning sausages and bacon, we showed we can do serious too.
The rebrand aimed to position Wicks as a trustworthy, high-end brand, without alienating their existing “local” client base. The farm house illustration was seen as an integral part of the company’s heritage and was retained for brand recognition. We integrated it into a solid, traditional-looking seal that symbolised the heritage of the company and its quality and ethical production values.
In addition to the brand and packaging we also designed a new e-commerce website, brochure, posters, pop-up stand, stationery and adverts.
When I approached Frontmedia, I was looking to strengthen the Wicks Manor Farm brand and boost the interest I was receiving for my sausage range from the multiples. Since Frontmedia re-designed the packaging sales of sausages in Waitrose Co-op and Asda have increased. Asda have since requested that the range be extended to include BBQ and Gluten-Free varieties, and in the last 12 months we have benefitted from a 30% increase in sales. I think that says it all really.
Fergus Howie, Wicks Manor Farm