Winged Bee Identity

High-end private travel

What we did

If you’re the sort of high roller that goes everywhere by chaffeur-driven car and private jet, then Winged Bee could be just the service you’re looking for. Our brief was to reflect the quality and status of this prestigious service.

The client was keen to reference the heritage of the Bentley motor car and the logotype reflects this. The mark sitting within ‘g’ is a contemporary take on the Winged Bee symbol. This is coupled with a modern, serif typeface that alludes to heritage values whilst remaining fresh. The minimal, understated website throws emphasis on the photography and the luxury vehicles and services on offer.

The stationery set was designed using the same values as the website. The luxury off-white stock was printed with a metallic gold ink to establish a high quality look and feel.

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