Until now, your online presence has been the most effective way to take your business to market, but increasingly it's your mobile presence that really counts as the rise of mobile browsing continues. The costs of app development can get quite painful quite quickly though. Deploying individual apps for individual platforms (iPhone, iPad, Android to name but three) is expensive. What if you could write the code once and take it cross-platform? Web apps can do just that.
One App to rule them all, One App to find them, One App to bring them all and let you use them on whatever device you like for once.
Not J.R.R Tolkein
Emerging frameworks like jQuery mobile mean it's now possible to create mobile browser-based apps that look and feel like native apps, but with the considerable bonus of far wider platform compatability meaning better return on investment for our clients. As development on these frameworks continues, with iPhone, iPad and Android devices already covered by jQuery mobile, genuine cross-device compatibility is an imminent reality. Build your mobile app and distribute however you see fit, no need to ask (or pay) Apple.