So what is jQuery exactly?
jQuery is a fast and concise JavaScript Library that simplifies HTML document traversing, event handling, animating, and Ajax interactions for rapid web development. jQuery is designed to change the way that you write JavaScript."
Well that's how the jQuery website puts it, but how does that apply to your website. Well, read on and we'll tell you.
jQuery is the write less, do more javascript library.
With the Apple-induced demise of Flash and the rise of browser support for HTML5 and CSS3, jQuery offers studios like ourselves a vast array of possibilities to improve not only the efficiency of our websites, but also to make them more intuitive and fun to use into the bargain.
What's more, pretty much all the effects and methods available are cross-browser and in the case of most modern devices, cross-platform.
So now code that runs on your desktop site, can run just as happily on your tablet or your smartphone, imagine that... well don't actually, it's already happening.