The idea of keeping content and the way it is presented to the end user separate is a key concept in digital media. Put simply, it should enable the same content to be delivered in many different ways. The presentation of a website on a conventional monitor for example, could well differ from the way you’d like it to look on a mobile phone or even print out.

By keeping presentation separate from content you can achieve this cross-media nirvana quicker and cheaper than rebuilding the same thing multiple times. The truth is that presentation and content are somewhat intertwined but nonetheless, XHTML and CSS (cascading style sheets) offer the ability to redesign your content according to media type in as simple a manner as possible. It also improves the accessibility of the content and just to add that elusive cherry to an already pretty inviting-looking cake, your search engine ranking is likely to improve too.

To find out how re-coding your site could help you reach the widest possible audience and jump you up the Google rankings, call us today on 01621 890220 (unless of course you’re not that fussed about anyone seeing your website).