Ultimate SEO guide Part 1

On-Page SEO

On-page SEO refers to optimising web pages to improve their ranking in web search engines and gain more organic traffic. On-page SEO is concerned with optimizing headlines, HTML tags, and images.

Here at Front Media we use SEO Checker by Soeteman Software. SEO Checker helps you find common SEO issues in your Umbraco website such as missing meta tags, broken links etc. Every page that has a template assigned can be validated.

Title Tags & Meta Descriptions

Crafting a title tag that's brief yet informative is essential, serving as a headline that lets users know what to expect from the search result. In Google search results, the title tag is restricted to around 60 characters and should incorporate SEO keywords for better rankings. Moreover, optimizing meta descriptions, found below each title tag on the search results page, improves the user's comprehension of the linked webpage's content.

When you generate and share content on social networks, the title tag usually shows up at the forefront of the linked content. To boost the chances of readers clicking through and sharing your content, use language that sparks emotion or interest in creating this tag.

Leveraging Alt Text and Schema

Harnessing the power of alt text and schema tags can significantly enhance your website's performance in search results. In the coding of your website, incorporating alt text serves a dual purpose by describing images for both visually impaired users and search engines. When utilized with screen readers, visually impaired users receive the alt text as an image description, elevating their web-browsing experience. Simultaneously, search engines utilize the keywords embedded in the alt text to categorise and index images, contributing to improved search rankings.

By integrating schema tags into your code, you unlock the potential for rich snippets below the title tag in search results. These tags play a pivotal role in enhancing reader engagement by furnishing additional information to users. This may include details about your business, contact information, publication date, star rating, and the total number of reviews, creating a more informative and engaging search result.

Focus on Keywords and Searches

The top-performing keywords typically show the highest impressions, click-throughs, and conversion rates. However, it's crucial to pinpoint these specific words and phrases before incorporating them into your content. Research tools come in handy for evaluating the value of a keyword, providing insights into how well it can enhance your webpage's performance.

After selecting a keyword for each webpage or post, you can optimize your content by incorporating that particular word or phrase. Emphasize quality content over keyword density, as search algorithms prioritize excellent content rather than a high percentage of keywords. Numerous tools are available to help analyse the performance of your keywords as you work to boost your website's ranking.

Use Internal Links

Internal links connect one page on your website to another to build your site architecture. Since web crawlers move through the content, not navigation bars, to find all pages on your site, internal links are vital to this process. Until the crawlers can access every page and post on your site through internal links, all your keywords and other SEO efforts will have zero impact on the inaccessible pages.

The internal links should only point to pages with excellent content related to the topic to provide more value for your site visitors. You can link the pages using keywords as anchor text to boost your web page's SEO value.


In HTML code, header tags play a crucial role in organizing headings and subheadings on a webpage. These tags follow a hierarchy of importance, starting with H1 as the most significant, followed by H2, and so forth down to H6.

Having well-formatted headers is vital for SEO, as they aid search engines in comprehending your content. Additionally, they enhance the readability and accessibility of the content for visitors to the page. Many readers prefer to quickly scan through the content to grasp its essence before committing to a thorough read.