Lucy Bee - Brand, packaging and website

The brief was to create an identity that would represent a range of natural products and stand out among the competition. A bee was illustrated and coupled with a hand-drawn font to reflect the name of the company in a 'natural' and friendly way.

Lucy Bee launched while coconut oil was still buried on the back shelves of a few small health food stores, so we needed to educate the purchaser on what to do with it; the main use (amongst many others!) being a great oil to cook with. What better way than just telling people this, so the bold typographic approach was born and is still a strong part of the Lucy Bee brand today.

With lots of hard work and dedication from the whole team behind Lucy Bee, the brand and product went from strength to strength. It's now available in Sainsbury's, Whole Foods, Booths and countless other independent health stores and gyms. They also have a huge social media following, a best-selling cookery book and an extended range of salts and powders for the ever-growing health food market.

Frontmedia have been there every step of the way with packaging, brochures, exhibitons stands, promotional merchandise, social media graphics, website and much more. They are one of our biggest success stories and we couldn't be more proud!

View the Lucy Bee website