We were privileged to be asked to help rebrand the Trading Standards Institute as the new Chartered Trading Standards Institute (CTSI). Officially receiving the recognition of chartered status by the Queen, it was our job to create a brand that would work across a broad range of media.

Our brief was to create a strong modern brand that showed CTSI as the leading light in their profession; a beacon to light the way for the public good. There was a nod to the origins of ‘weights and measures’ too. The square shape is tilted to suggest an unequal balance; one of the issues CTSI is there to address, ensuring fairness and safeguarding the public from unscrupulous businesses. 

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The Chartered Trading Standards are pleased that we chose Frontmedia to work on developing our new brand and logo. Being a complex organisation with both commercial and social aims it was important that our brand represented this. Frontmedia got this straight away and throughout the whole process it felt like we were dealing with a genuine partner, who understood all of our needs. So not only were we delighted with the result we enjoyed the process as well.

Leon Livermore, Chief Executive - Chartered Trading Standards Institute