We were privileged to be asked to help rebrand the Trading Standards Institute as the new Chartered Trading Standards Institute (CTSI). Officially receiving the recognition of chartered status by the Queen, it was our job to create a brand that would work across a broad range of media.
It had to represent trading standards professionals working in the UK and overseas - in local authorities, the business and consumer sectors and in central government.
The brief was to create a strong modern brand that showed them as the leading light in their profession; a beacon to show the way for the greater good. There was a nod to the origins of 'weights and measures' too. The perfect sided square is tilted to suggest an unequal balance; one of the issues CTSI is there to correct and address ensuring fairness and therefore safeguarding citizens.
We completed the rebrand with the creation of a set of brand guidelines that will help the implementation across the many local authorities, offices and facets across the UK and globally.
The Chartered Trading Standards are pleased that we chose Frontmedia to work on developing our new brand and logo. Being a complex organisation with both commercial and social aims it was important that our brand represented this. Frontmedia got this straight away and throughout the whole process it felt like we were dealing with a genuine partner, who understood all of our needs. So not only were we delighted with the result we enjoyed the process as well.
Branding and stationery - core logo
Branding and stationery - select logo variants
Branding and stationery - brand guidelines
Branding and stationery - brand guidelines
Branding and stationery - brand guidelines
Branding and stationery - A5 brochure
Branding and stationery - A5 brochure spread
Branding and stationery - DL flyer
Branding and stationery - DL flyer
Branding and stationery - business card
The following services have been used in our work for Chartered Trading Standards Institute.